We all know social media is important for business, but sometimes it helps to see the numbers. If you’re running a business in Essex then these 2025 social media stats are here to show you where your attention should be. But more importantly, I’ll break it all down into tips that actually make sense for you.
Stat 1: 89% of UK Consumers Check a Brand’s Socials Before Buying
That’s nearly 9 out of 10 people checking your Instagram or Facebook before they even think about making a purchase. First impressions count more than ever.
Tip:
Make sure your profiles are up-to-date. A recent post, a pinned offer, and a few customer testimonials go a long way. If you’ve not posted in months, people might assume you’re closed!
Stat 2: Reels Get 67% More Engagement Than Regular Posts
Short-form video is still the king of content! No matter how often these platforms tell you that all content has an equal chance of being seen, the stats don’t lie.
Tip:
You don’t need to dance or be super polished. A quick behind-the-scenes of your workspace, a tutorial, or even an FAQ video can boost your reach massively. And don’t forget to add subtitles they make a huge difference!
Stat 3: 70% of Small Businesses Get New Customers Through Social Media
That’s huge! It proves it’s not just big brands getting attention.
Tip:
Use location tags like “Chelmsford” or “Brentwood” to help Essex locals find you. Hashtags like #EssexBusiness or #SupportLocal also help you pop up in the right feeds as hashtags help categorise your content.
Stat 4: Posting 3-5 Times a Week Increases Visibility Without Burnout
Posting every day? Not necessary. Going quiet for two weeks? Not ideal either.
Tip:
Pick a schedule that works for you and stick to it. You could do 3 posts, 2 stories, and 1 Reel a week. Batch content when you’re feeling creative and use a free scheduler to keep on track.
Feeling Overwhelmed? That’s Where We Come In.
If all these social media stats sound great but, also like a lot, you’re not alone. Running a business is already a full-time job; you don’t need to spend your evenings figuring out hashtags or learning video editing.
That’s where we can help. From full social media management to custom content creation (think Reels, professional photos, and eye-catching graphics), we take the stress out of showing up online. Whether you need someone to handle it all, or just want help planning your content calendar—we’ve got you covered.
Final Thoughts
In 2025, social media is less about going viral and more about being visible and consistent. These stats aren’t just impressive they’re a roadmap for Essex businesses that want to stand out without burning out.
Let us help you take the pressure off and keep your business showing up strong online. Ready to chat? Get in touch today and let’s get your socials working for you.